Internet Marketing and SEO (Search Engine Optimisation)

Gone are the days when simply getting on the internet is enough to guarantee business success. As more and more businesses decide that the internet is where they must be, each and every market place is slowly filling up with the good, the bad and the ugly. It’s time to differentiate your business from the rest and put it at the top of the search engine rankings.

By using a blend of Search Engine Optimisation (SEO), external linking and associations, you can watch your site soar in natural search rankings and reap the rewards of targeted links.

Search Engine Ranking

We use the latest software to determine the correct key-word usage, density and coding on your website and can recommend changes that will bring instant results.
Search engines rely on a complex series of constantly changing algorithms to obtain the information they need to produce results. There are always common features that can be 'sured-up' on many sites, whilst there are also specific lesser known tactics not commonly used; mda:web can introduce you to these tricks of the trade.

Paid-for Listings

When you simply need to be in everyone's view and you must be at the top of the first search results page, we can deploy and manage a paid for ad-listing campaign for you. Using Google Ad-words, Overture or Microsoft BING, we can target your audience by area, subject and even time and you only pay for the people that visit you. Paid-for listings can be a very useful tool for highly competitive markets, but with correct investment, it pays dividends quickly.

Links

To help you achieve more traffic to your website an important part of any online marketing strategy is the links to and from your site. In terms of search engines, they will rank your site higher if you have links from trusted or popular sites. There are many different sites offering free links; let us help you decide which are right for you and which are not. Sometimes 'paid for' links are the way forward. Also, trade associations and business partners are all routes to look at when deciding on your linking strategy.